To celebrate the holding of Olympic Games in Fukushima, Asahi Beer – the Gold Partner of Tokyo 2020 Olympics – begins the sale of limited edition goods in Fukushima.

The limited edition goods are the 500ml medium-size bottles. The label on the bottle reads “Cheers! From Fukushima to Tokyo 2020 Olympics! Go for 2020” and shows the shape of the prefecture map. The goods will be sold at participating shops in Fukushima from 18 Jan onwards.

Asahi Beer begins the sales of limited edition beer cans with labels publicizing the competition and pre-Olympics training venues in Fukushima last September. Efforts were actively carried out to sustain the momentum in working towards Tokyo 2020 within the prefecture.